We are the #1

Lead providers for
equipment rental companies

The only lead generation system built exclusively for heavy equipment rental yards. In a market filled with generalist agencies, we do one thing — and we do it better than anyone.

Book your consultation
No retainer. No guesswork. Just leads.
We are the #1

Lead providers for
equipment rental companies

The only lead generation system built exclusively for heavy equipment rental yards. We do one thing — and we do it better than anyone.

Book your consultation No retainer. No guesswork. Just leads.
5 min
Quote delivered after every call
100%
Leads pre-screened before delivery
24/7
System running while your team sleeps
0
Cold leads — every inquiry is qualified
Certified professionals
Google Certified Partner
Meta Business Partner
HighLevel Certified Partner
The process

How it works

Four steps. Fully automated. Your rep only shows up to close.

01
We find them
We drive qualified contractor traffic through targeted Google Ads and proactive outreach — without using your company name, protecting your brand throughout.
02
We qualify them
Every inquiry goes through our qualification system — real project, real timeline, real equipment need, within your service area. No time-wasters reach your team.
03
We brief your rep
Every call is recorded and transcribed. Your rep gets a full briefing — who the contractor is, what they need, and a draft quote ready to approve in one tap.
04
You close the deal
The quote lands in the contractor's inbox within 5 minutes of the call ending. You're first. The deal is yours to close before a competitor even picks up the phone.
See how it works for your yard
Lead quality

Our lead
filtering system

Our commitment to quality means if any lead does not meet our qualification criteria it gets replaced at no cost to you. We stand behind every lead we deliver.

Real contractor — not a homeowner
We verify every lead is an active contractor or site operator with a legitimate project — not a DIYer, student, or competitor.
Specific project with a start date
Every lead has an active job coming up — not just browsing prices or gathering information with no real timeline.
Equipment your yard actually has
We only target contractors searching for machines in your fleet. No leads for equipment you don't carry.
Within your service radius
Every campaign is geo-targeted to your delivery area. No leads from cities you can't serve economically.
Start date within 90 days
Every lead has an active project timeline — not something that might happen sometime next year.
No supplier already locked in
We reach contractors before they've committed elsewhere — early in the decision where you can still win the business.
Why us

Why choose EquipLeads
over general providers?

While other agencies split their attention across dozens of industries — law firms, gyms, real estate — we put 100% of our focus into one vertical: equipment rental. That specialisation means better leads, faster delivery, and results built specifically for your yard — not adapted from a template built for someone else.

Built exclusively for equipment rental — not adapted for it
Quotes out within 5 minutes of every call ending
Every call recorded, transcribed, and actioned automatically
Qualified leads only — free replacement if criteria not met
No long term retainer — you pay for results not promises
Book your consultation
EquipLeads vs generic agencies
Generic agency
EquipLeads
Any industry
focus
Equipment rental only
Hours or days
speed
Quote in 5 minutes
Rep goes in blind
intel
Full briefing every call
Monthly retainer
billing
Pay per qualified lead
No replacement policy
quality
Free replacement guarantee
Client results

Turning rental yards into
success stories like these

Here's what equipment rental yard owners say after working with EquipLeads.

Closed 4 rentals in the first 30 days
"We were losing jobs we didn't even know we were losing. Contractors called, we called back too late, and they'd already booked somewhere else. That doesn't happen anymore. The quotes go out before I even hang up."
RD
Rick Dawson
Owner — Dawson Equipment Rentals, Edmonton AB
Pipeline went from zero to predictable
"Before EquipLeads our whole pipeline was word of mouth. Some months were great, some were brutal with no explanation. Now I know exactly what's coming in and I can plan and hire around it."
MC
Mike Crawford
Owner — Crawford Site Equipment, Calgary AB
Best quarter in company history
"My guys used to spend half their day doing research and chasing leads that went nowhere. Now the system handles all of that and they just show up to conversations that are already warm. Completely different operation."
JB
James Brierly
GM — Brierly Equipment Group, Spruce Grove AB
Response time went from hours to minutes
"We used to send quotes the next morning. By then the contractor had already rented from someone else. Now the quote is in their inbox before they've driven back to the job site. Night and day difference."
TL
Tyler Lowe
Owner — Lowe Equipment Co., Red Deer AB
Machines are out — not sitting in the yard
"I used to have weeks where half my fleet was sitting idle and I had no idea why. EquipLeads fixed the top of the funnel completely. If a machine's available now we're getting calls about it within days."
SH
Steve Hartley
Owner — Hartley Heavy Rentals, Leduc AB
20%+ conversion rate on qualified leads
"What I love most is that the leads actually know what they want when my rep calls. They've already been qualified, they've already received a quote — they're just confirming details. My close rate is way up."
KM
Karen Mitchell
GM — Mitchell Equipment Services, Sherwood Park AB
Get started

Imagine what consistent,
qualified leads could do
for your yard

No more wondering where your next rental is coming from. Book a free consultation and we'll show you exactly what we can do for your market and your fleet — no commitment required.