Heavy equipment on a job site at night
No retainer. No guesswork. Just leads.
Exclusively for equipment rental companies

More rentals.
Less chasing.

We put qualified contractors in front of your team — people who need equipment, have a real project, and are ready to book. Your reps close. We handle everything else.

No retainer. No guesswork. Just leads.
Equipment on a job site
5 min
Quote delivered after every call
100%
Leads pre-screened before delivery
24/7
System running while your team sleeps
0
Cold leads — every inquiry is qualified
The problem

In a market filled with generalist agencies, finding a reliable source of equipment rental leads is nearly impossible

We set ourselves apart by being the only system built exclusively for heavy equipment rental yards — not law firms, not gyms, not e-commerce. Just rental companies.

The process

How it works

Four steps. Fully automated. Your rep only shows up to close.

01
We find them
We drive qualified contractor traffic through targeted Google Ads and proactive outreach — without using your company name, keeping your brand protected.
02
We qualify them
Every inquiry goes through our qualification system — real project, real timeline, real equipment need, within your service area. No time-wasters reach your team.
03
We brief your rep
Every call is recorded and transcribed. Your rep gets a full briefing — who the contractor is, what they need, and a draft quote ready to approve in one tap.
04
You close the deal
The quote lands in the contractor's inbox within 5 minutes of the call ending. You're first. The deal is yours to close.
Lead quality

Our lead
filtering system

If any lead does not meet our qualification criteria it gets replaced at no cost to you. We stand behind every lead we deliver.

Real contractor — not a homeowner
We verify the lead is an active contractor or site operator with a legitimate business, not a DIYer or student.
Specific project with a start date
Every lead has an actual job coming up — not just browsing prices or comparing options with no real timeline.
Equipment your yard actually has
We only target contractors searching for machines in your fleet. No leads for equipment you don't own.
Within your service radius
Every campaign is geo-targeted to your delivery area. No leads from cities you can't serve.
Start date within 90 days
Leads have an active timeline — not a project that might happen sometime next year.
No existing supplier locked in
We capture contractors before they've committed elsewhere — early in the decision, when you can still win the business.
Why us

Why choose EquipLeads
over generic providers?

While other agencies split their attention across dozens of industries — gyms, lawyers, real estate — we put 100% of our focus into one thing: generating qualified leads for equipment rental companies. That specialisation means better leads, faster delivery, and outcomes built specifically for your yard.

Built exclusively for equipment rental — not adapted for it
Quotes out within 5 minutes of every call ending
Every call recorded, transcribed, and actioned automatically
Qualified leads only — replacements at no cost if criteria not met
No retainer — you pay for results, not promises
EquipLeads vs generic agencies
Generic agency
EquipLeads
Generic leads from any industry
leads
Equipment rental only
Hours or days to respond
speed
Quote in 5 minutes
Rep goes in blind
intel
Full briefing every call
Monthly retainer regardless
billing
Pay per qualified lead
No replacement guarantee
quality
Free replacement if unqualified
Social proof

Turning rental yards
into success stories

Here's what rental yard owners say after working with EquipLeads.

Closed 4 rentals in the first 30 days
"We were losing jobs we didn't even know we were losing. Contractors called, we called back too late, and they'd already booked somewhere else. That doesn't happen anymore."
RD
Rick Dawson
Owner — Dawson Equipment Rentals, Edmonton AB
Pipeline went from zero to predictable
"Before EquipLeads our whole pipeline was word of mouth. Some months were great, some were brutal. Now I know what's coming in and I can actually plan around it."
MC
Mike Crawford
Owner — Crawford Site Equipment, Calgary AB
Reps closing more with less effort
"My guys used to spend half their day doing research and chasing leads. Now the system does all that and they just show up to conversations that are already warm. It's a completely different operation."
JB
James Brierly
GM — Brierly Equipment Group, Spruce Grove AB
Get started

Imagine what consistent,
qualified leads could do
for your yard

No more wondering where your next rental is coming from. One conversation. No commitment. We'll show you exactly what we can do for your market and your fleet.

Book your consultation
We'll reach out within one business day.
We'll never share your information. No spam, ever.
You're on our radar.
We'll be in touch within one business day. Keep your phone close — things move fast when we get involved.